Lawn Service Company Palm Beach Co | 561-307-9411 | Jupiter Lawn Care West Palm Beach

Lawn Service Company Palm Beach Co | 561-307-9411 | Jupiter Lawn Care West Palm Beach

visit our website: http://Broedelllandscaping.com Call: 561-307-9411 Lawn Maintenance Jupiter – West Palm Beach – Boca Raton Florida

 

Broedell Landscape is a full service landscaping company located in Palm Beach County, Florida.

 

Palm Beach County’s Reliable Lawn Maintenance Company

 

If you have yard, you probably want it to look good. Regular lawn maintenance is not an easy task. Landscaping requires hard work in the Florida heat and has to be done consistently. The endless need to keep your grass healthy and maintained can be challenging for busy schedules, definitely for homeowners who have a family and work full time jobs. If your agenda is full or if you just don’t feel like mowing your yard every week in the West Palm Beach heat, you’re going to want lawn cutting services to help. Broedell Landscape is a residential and commercial grass cutting services in Palm Beach. We take pride in the care of your yard and ensure it always looks great so you don’t have to.

 

Why Choose Broedell Landscape?

 

We have serviced the Palm Beach County FL area for 15 years and we have completed hundreds of highly rated commercial landscaping credential and residential landscape services, producing satisfied customers with positive reviews from Jupiter, west palm beach FL, and Boca Raton FL who continue to choose us for their lawn care needs. We can execute any kind of lawn service you may need. Our team offers reliable, cost effective services. We understand everyone’s lawn is different, and we will adapt to execute your specific tree cutting requirements. No Project is too big or too small.

 

The Best Lawn Mowing credentials

 

There are a lot of companies that offer landscaping service in the Palm Beach area. You might have hired one in the past and not been happy with the results. We offer a total lawn cleaning that takes care of your front and backyard with the most affordable pricing. We will adapt to your needs and make sure to have your yard looking the way you want it to. Many of our packages automatically send our team to your home or business on the right schedule; there’s no need to remind us! Ask for a free quote. Hire us for garden services worth bragging about, you’ll want to give us your best verified reviews with five stars!

 

Certified Professional Lawn Cutting Pros

 

During the hot West Palm Beach summers, lawns can be cut on a weekly schedule. Every job will be inspected on location for loose debris before we bsing moving and we always make sure we don’t damage valuable sprinkler heads. No lawn care job is complete without blowing any green clippings from sidewalks and driveways back into the grassy areas. Any sidewalks, tree lines, fence lines, beach walls, ocean walls, and bordered sections not accessible to mowers will be trimmed every week giving your property a well maintained look.

 

Rain Days

 

If the weather conditions prevent us from performing lawn care services on the date, we will reschedule your lawn mowing service as soon as the weather is under control.

 

Broedell Landscape is the #1 option for you with free estimates, affordable prices along with quality work, on time, and on budget. Our Landscaping business has over 15 years of expertise in the tree care business and is fully insured and is known for first class staff and safe work ethics. As a business that has been serving the Palm Beaches for several years, our longevity is a testament to our commitment to quality craftsmanship, customer service, and low costs.

 

 

Other searches that helped you find this video:

 

3 key things to look for when selecting a landscaping and lawn maintenance company in Palm Beach County Florida

 

Like us on Facebook: https://www.facebook.com/BroedellLandscapeinc

 

Say hello on Google Plus: https://plus.google.com/100632457960191528951

 

Subscribe to our youtube channel: https://www.youtube.com/channel/UCmbVMHPTlEEkufpLo1eeQfg

 

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Follow us on Twitter: https://twitter.com/broedelllawn

 

More information about Landscaping and Lawn Care Services visit: http://www.scotts.com/smg/gosite/Scotts-v2/MyLawn

 

Broedell Landscaping

 

Lawn Service Company Palm Beach Co | 561-307-9411 | Jupiter Lawn Care West Palm Beach

Get Over Your AdWords Performance Plateau with These Strategies

When you’re launching a new AdWords account or getting your hands dirty optimizing an existing account, the world is full of possibilities. You implement all your ideas, do heaps of testing and are left with fairly mature campaigns…

… and that’s when the real challenges spring up.

Walking the GR20 in Corsica
Once you’ve scaled the mountain that is correctly configuring your AdWords account, you realize you’re only halfway to the top… Image source.

As a seasoned AdWords marketer, you find yourself yearning for more volume, better CPAs and higher click-through rates.

In this post I want to cover some of the advanced levers and switches you can employ at the more mature stages of your account. For each of the problems above, we’ll look at super-specific tactics and advanced AdWords functionalities that you can use to solve for X.

Let’s dig in.

I want more volume

There comes a time when AdWords has proven a successful advertising channel for your business and your CPA is profitable.

You’ve expanded your keyword list as far as it will logically stretch, you have ad groups covering every possible topic that has been shown to convert customers, and you still can’t seem to get as much traffic as you can eat.

Let me remind you that there’s a subtle campaign setting you can try out: accelerated ad serving.

accelerated-ad-serving-1
 
accelerated-ad-serving-2
Where you can change your delivery method in your AdWords account.

By default, Google tempers your campaigns so that your entire budget doesn’t get spent at 12:01am when the new day begins. They balance your impressions so if you enter a $100/day budget, that $100 gets distributed somewhat evenly throughout the hours of the day.

But when you switch on accelerated ad serving, you’re telling Google to throw caution to the wind and show your ad for every possible relevant impression.

Perhaps you’re thinking, “Isn’t it best to spread impressions throughout the day? Why would I want Google to rapid-fire my ad in this way?”

If your budget is tight, yes, it’s often best to show ads evenly over time. But if what you’re after is the maximum number of impressions that could reasonably yield a conversion, and you set your campaign budgets high enough, accelerated ad serving will get you in front of prospects that would not otherwise see your ad due to “even delivery” or load balancing.

You can learn more about this ad delivery method here.

Pro tip: Be ready to raise budget caps if you go with accelerated ad serving. You don’t want to let Google spend all your budget between midnight at 8am, leaving you out to dry during other peak traffic times that might otherwise be ripe with conversions for you.

I want better cost per acquisition

Most people manage cost per acquisition (CPA) by campaign, keyword and ad group, adjusting bids at those levels.

But there are other factors and dimensions by which you may want to change your bids on the fly.

If you only adjust bids at the ad group and keyword level, you’re basically prioritizing specific search topics rather than information about the searcher. Sometimes, indicators like how they choose to visit your site and where they’re visiting from can be even better indicators of a potential customer than the keyword searched.

For that reason, it’s equally important to look at performance by device and by geography. Take your account to the next level by starting to make mobile/desktop/tablet bid adjustments and geo bid adjustments.

Bid adjustments by device

If you’re running mobile-specific campaigns, then you should be making use of this feature. Here’s the screen where you can make bid adjustments by device:

big-adjustments-by-device
Click for larger image.

As a bonus, you can also learn some things about your visitors’ experience of your site through this feature.

If certain mobile devices or tablets are doing particularly poorly, try opening an incognito browser window and accessing the site from the device in question (this’ll “wipe the slate clean” and remove the possibility that browser cookies you’ve collected will influence how you see the site). You might be surprised by what you discover.

At a former workplace of mine, we used to assume that if a single employee saw a bug or broken experience in a given environment, 100 visitors have experienced the same freak issue. In the case of search ads, this type of usability issue can really hurt conversions.

Of course, you can and should run proper usability testing on your app or site to discover problems of this type — but device bid adjustments can be a handy place to learn about potential issues.

Bid adjustments by geography

Some products and services convert differently in disparate geographies. If you’re selling raincoats, to use a simple example, you will do better in wet climates like Seattle and Portland than in areas that see less rainfall.

Here’s how you adjust bids by geography/by state, using the checkboxes to modify bids for a given geo:

bid-adjustments-by-geography
Click for larger image.

Google reps I’ve talked to tend to suggest adjustments in the 15% range. This is a big enough percentage change to impact the auction and review results, but conservative enough to avoid throwing CPA out-of-whack by much if it doesn’t succeed.

If a device or geo is under-performing, they suggest cutting the bid by 15%, or maybe 10% if it’s doing just slightly worse than desired.

See more info on bid adjustments.

I want better click-through rates

When an AdWords account is sufficiently mature, it becomes harder to figure out ways to take up additional real estate in the search results and really make a splash.

The character requirements of AdWords ads are stingy, with just 95 total characters to differentiate your product or service from the many competitors showing up beside your ad.

Ad extensions offer several ways to get more bang for your buck. Let’s look into three extensions that will help you amp up your ads with:

  • Beefed-up benefits statements
  • Links to relevant areas of your website
  • Additional ways for customers to contact you

1. Callout extensions

The more real estate your ad covers in Google search results, the more dominant your company appears beside the competition.

Callout extensions are extra text snippets that you can use to add callout text beneath your ad when it shows up in the top three slots in paid search results.

They show up in gray beneath your ad and they’re typically used to speak to a few key benefits of your product or service. Businesses will often use this feature to talk about things like free shipping, price matching, 24/7 support or impressive ratings and reviews.

For example, in the ad below, the advertiser has chosen to focus on free shipping, 24-7 customer service and price matching.

acme-electronics-ad
The final line of text in this ad shows what callout extensions look like.

Not everything fits in those two tidy description lines, so take advantage of this additional real estate.

You can learn more about callout extensions here.

2. Sitelink extensions

Although your ad headline should generally point to a dedicated landing page for the keyword in question, there are often peripheral pages on your site that might be of interest customers. Sitelink extensions enable advertisers to link to specific topic areas on their website.

These can range from “About us” to “Our guarantee” to “How to save 15%” and similar offers.

Here’s what sitelink extensions look like:

walters-bakery-for-dog-adwords-ad
 

In the example above, sitelinks help solve the problem of a searcher who isn’t looking for a landing page to convince her that Walter’s dog bakery is awesome. Instead, she may be looking for the bakery’s hours or the specific types of biscuits available.

You may want to add sitelinks to link to pages or secondary calls to action:

  • About us
  • Discounts or special offers
  • Our team
  • Our guarantee

You can also enter descriptions for each sitelink, which appear like this:

example-tshirt-store-adwords-ad
 

If you feel an aversion to increasing the number of links you’re serving in your ad, consider this case study, where sitelinks increased CTR by 64%.

These may not be for everyone, but the only way to find out if this will be an effective feature for you is to test.

Pro tip: Get creative with sitelinks! Google lets you test a slew of them at once, and you can view reports that break down how each performed from a click-through and conversion perspective.

3. Call extensions

If your company encourages phone calls to sales or customer service departments, you can also take advantage of call extensions.

Why? Because they work. In this case study, adding a call extension increased mobile leads by 110%.

What’s more, some businesses find that phone calls convert better than online inquiries. Because it takes more motivation to pick up the phone and speak to a human than it does to fill out a form, leads are often more motivated.

Here’s what a call extension looks like (though it’ll vary depending on the device you’re using):

buscot-travel-agency-adwords-ad
 
geico-insurance-quotes-adwords-ad
 

If you run this type of extension, consider tracking calls via unique phone numbers.

This can help prove out the ROI of using AdWords to drive phone calls, can help determine which advertising channel drives the most calls, and can even let you distinguish between calls from the ad extension text itself (like the GEICO ad above) and prospects who clicked through and landed on the website before dialling in.

Depending on the relevance of inbound calls to your business, you might want to learn more about advanced call analytics.

Never be satisfied

With PPC (and more broadly speaking, with conversion rate optimization), the goal isn’t to achieve a “good” conversion rate. It’s to keep getting better through testing new features and new hypotheses.

Once you’ve got your AdWords account set up and you fancy yourself a more seasoned AdWords marketer, you should never settle.

Keep reading new blog posts. Keep testing new features. Because the only good AdWords performance metrics are those that are constantly improving.


Get Over Your AdWords Performance Plateau with These Strategies

How to Find Which Areas of Your Site Need A/B Testing

If you’re an online marketer running the majority of your A/B tests on your homepage, you’re missing out on a big opportunity. Don’t get me wrong. Running tests on your homepage is fine, but there are other areas of your site that likely need some optimization. And, with Kissmetrics, you can find them and even track your tests. Read on to see how it’s done…

Using the Funnel Report to Identify Roadblocks

Every SaaS and ecommerce website has a set of steps that each visitor needs to go through before they purchase. Your typical SaaS funnel may look like this:

  • Visited site
  • Signed up for a trial
  • Activated/used product
  • Credit card billed

Visitors may browse around after visiting the site (e.g., viewing pricing page, features page, about page, etc.), but viewing those pages is not necessary in order to complete signup.

Ecommerce funnels are a little different and may look like this:

  • Visited site
  • Viewed product
  • Added product to cart
  • Purchased product

Once a marketer views their funnel, they’ll clearly see where visitors drop off.

Let’s use the Kissmetrics Funnel Report for an example ecommerce site to identify where people are dropping off.

may-kissmetrics-funnel-report-ecommerce-example

We see two major drop-offs here. Only 33% of visitors who viewed a product added a product to their cart. And, of those 25,000 people, only 13% purchased a product. We can test both of these areas, but today we’ll test some ways to increase that 13% conversion rate.

The 25,000 people who added a product to their cart have shown interest in the product, like the price, and have indicated a desire to purchase. Our next step is to dig a little deeper into the purchase process.

Zoom in with Micro Funnels

Getting from adding a product to cart to purchasing involves quite a few steps for many ecommerce companies. It has a few variables as well.

For some ecommerce companies, visitors have to register for an account before they can purchase. Others let visitors complete their purchase first.

Current customers have an easier time. For them, the entire process is only about two steps, from proceeding to checkout to purchasing.

In our example, of the 25,000 people who added a product to their cart, some are registered customers and some are unregistered visitors. We’ll zoom in and focus on the new visitor checkout funnel. This funnel looks at how our new, unregistered visitors move from Added Product to Cart to Purchased Product.

zoomed-in-funnel-ecommerce-kissmetrics-may

This micro funnel makes it clear that the culprit is converting visitors from the cart page (Added Product to Cart) to Registered. After visitors convert to Registered, about half of them move to Confirmation, and then most of those people purchase.

We’ll start with the area that needs our attention the most. Our goal is to move more people from the cart page to Registered. Before we begin testing some variation pages, we’ll need to gather feedback from people in this area of our site.

Gathering Feedback before Testing

We can jump to dozens of conclusions about why our new visitors don’t move to Registered. They may not be ready to buy, don’t want to register, don’t know shipping costs, don’t feel safe buying from us, are unaware of the return policy, have questions but no one is available to answer, etc.

Instead of guessing what they’re thinking, let’s ask them.

Qualaroo provides one of the best platforms for quickly and easily gathering user feedback. You’ve probably seen them around the web. They’re those small boxes that appear in the bottom right of a page. Here’s how ours will look:

qualaroo-question

We’ll target the people who have at least one product in their cart, and place it on every page. We’ll wait until we have about 700+ responses and see if we can find trends in the feedback.

Now, let’s fast forward and get our feedback. The majority of responses say they don’t know the shipping costs and don’t want to register for an account if shipping costs are unreasonable.

Once we have this feedback, we can create a variation cart page that includes a shipping calculator.

Tracking the A/B Test

We’ll design the new page and launch it in a tool like Optimizely. The great thing about Kissmetrics is that we don’t have to leave it to track our tests. With the A/B Test Report, we create our test in an A/B testing platform (like Optimizely) and track the results within the Report.

So we’ve launched our new test and it has been running for a few weeks. Let’s check the results in the A/B Test Report.

Here’s the setup for the A/B Test. We’re tracking people who convert to Purchased Product. This is the real strength of the A/B Test Report – it allows you to test any part of your funnel. You aren’t limited to testing to the next conversion step.

cart-page-ecommerce-ab-test-kissmetrics

We’ll click Run Report and see which page won.

winning-variation-ab-test-report-kissmetrics

The variant page is a winner the entire way. It clearly performs better at delivering purchases than the original page, which did not have a shipping calculator. And, since we were testing for Purchased Product, we can confidently move forward and push the variant page to 100% of visitors.

Use Kissmetrics’s Engage to Increase Conversions

Engage lets marketers display triggered popups, nudges, and lightboxes that boost conversions. From now until January 2016, you can test-drive Engage as part of your Kissmetrics plan.

In addition to running A/B tests on areas of your site where you lose customers, you can also display an engagement.

For example, let’s say you’re an ecommerce site running a flash sale. To increase awareness of your sale, you display a lightbox that appears on all, or selected, URLs on your site. When visitors click on the lightbox, you can send them to the landing page detailing that flash sale. So you can improve conversions and sales with this lightbox. There’s nothing additional to install, and no code or design resources are needed. It’s all done in Kissmetrics.

Increase Your Success by Improving the Most Underperforming Areas

Here’s a recap of the main points:

  • Too many A/B tests are run on homepages.
  • To increase conversions, it’s important to find which areas of your site are underperforming, and run tests there.
  • Use the Funnel Report to find which parts of your funnel are underperforming.
  • Create a test in your favorite tool and track the results in the Kissmetrics A/B Test Report.
  • Use Engage to create popups, nudges, and lightboxes to boost conversions.

Demo

Want to know more about the Funnel Report and the A/B Test Report? Just watch the short videos below, starting with the Funnel Report.

//fast.wistia.net/embed/iframe/apnuygikma?videoFoam=true

Test any part of your funnel with the A/B Test Report.

//fast.wistia.net/embed/iframe/1k4ptzuox4?videoFoam=true

Move visitors to actions with Engage:

 

 

Sign up for a free 14-day trial to get your hands on the Funnel, A/B Test Reports, Engage, and our other suite of reports.

Want to explore Kissmetrics a little more before signing up? No problem. We’ve set up a Demo site where you can poke around and see how Kissmetrics benefits both SaaS and ecommerce businesses. Better yet, request a personal demo to see how Kissmetrics can work for your business.

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

How to Find Which Areas of Your Site Need A/B Testing

The Top Frustrating Problems with Instagramming for Business – And How to Fix Them!

So you’re taking the time to really be active in engaging with and posting for your target audience. Props to you my friend! You’re tapping into a seriously engaged community.

But holy cow, you’re starting to realize that the Instagram app isn’t the most time-efficient mode of marketing.

Like, how do businesses find the time to post everyday at prime positing times? And there’s gotta be a better way than constantly logging in and out of personal vs. business Instagram accounts!

But let’s take a step back here… *deep  breath*. Instagram wasn’t made for time saving marketing necessarily, but you can make it a serious marketing tool that doesn’t suck 4 hours out of your day with the right tools. (PS. You can learn all the tactics for engaging with your audience and turning them into customers here.)

I’ve put together a comprehensive list of the Top 7 Most Frustrating Instagram for Business Issues – and best of all, how to solve them with some pretty rad time-saving and automation tools!

Problem 1: No Time to Post Around Your Optimum Sharing Schedule

The secret nitro-injection to getting more likes and engagements on your Instagram photos is to post around the ideal engagement times for your followers. And you should find these optimum posting times (if you haven’t already, tsk tsk!) with a little research on analytical apps like Iconosquare.

But… what if that research told you that your followers are most active on Fridays at 5:00pm… and darn it that’s right when your weekly reports are due – you just don’t have a clone to both polish up an Insta-post and also finish all your biz at once!

Well, check out these time-saving scheduling apps for Instagram (I know, it’s been an elusive concept!). Queue up those like-worthy posts when you have the time, and send ‘em out throughout the week. Time crunch nightmare over!

Latergramme – Your Personal Instagram Assistant (who works for free!)

This simple-to-use app lets you schedule Instagram posts for future dates – choose your photo, caption, hashtags, and then pick the date and time this post will go out. Easy as that!

Choose and crop your photo:

Latergram-1

Choose your caption and hashtags:

latergram-2

Then pick the date and time for the post to go out:

latergram-3

You can also queue up and schedule posts from your desktop!

Latergram-4

When it’s time for one of your scheduled posts to go out, you receive a push notification to your phone.

latergram-5

Just click the notification, which will bring you into the IG app with your photo and caption all queued up, just waiting for you to tap “publish”. Piece. of. Cake.

Note: This app doesn’t actually post for you! You gotta actually click through.

The Latergram perks:

  • You can switch between IG accounts from one spot
  • You can queue up photos FROM YOUR DESKTOP (this is huge!)
  • Scheduling posts means you won’t forget any prime posting times
  • It’s Free! (for 30 posts a month)

“Latergram takes the hassle out of remembering to post work. I would forget to post to my work Instagram for weeks at a time, then I’ll remember to post four days in a row” says Sarah Williams of FStoppers. “You’re not going to build a solid following on Instagram with spotty posting.”

Schedugram – All the Bells and Whistles of Instagram Management

As far as handy features and time-savers go, Schedugram is on the rampage. In a good way. We’re still covering Insta problem number one at this point – scheduling – but the more I talk about Schedugram the more you’ll see it’s going to solve a lot of your other Insta-issues, too.

Just be ready for the price tag that comes along with it (starts at about $20 a month if you have less than 10,000 followers).

With Schedugram you can schedule future posts using a calendar system similar to Latergram, but when the time comes to publish you don’t even gotta be hooked up to the grid. Schedugram posts it for you! Voila.

Schedugram-1

This clever app that found a way around Instagram’s third-party posting rules (they’ve got a fleet of physical phones and tablets shootin’ out posts via the Instagram app) also boasts some totally kick-butt features.

Perks of Schedugram:

  • Upload photos in bulk (from either desktop or iPhone)

Schedugram-2

  • Built-in photo editing (it’s integrated with Canva, for awesome text overlay and filters!)

Schedugram-editing

  • Easily post to multiple Instagram accounts without always logging in and out
  • Add as many users as you want to be able to contribute and collaborate on your Instagram account
  • Fill out your caption, hashtags and ALSO a first comment (if you like stickin’ your hashtags in the comment, not that caption)

Schedugram-4

Photo courtesy of Luiz Centenaro.

Downsides?

  • Not free.
  • Double check your posts – Because this app has to work around Instagram’s third-party terms to post for you, some users have found troubles with posts not actually getting posted, or Instagram deleting posts later… it hasn’t happened to me, but if you want that assurance that your post really goes through, Latergram’s manual posting might be the option for you!

An important disclaimer – remember that Instagram is intended for ‘sharing moments’ and the culture of this social media revolves around authentic, real-life glimpses into behind-the-scenes lifestyles. So don’t go all robot, and impersonal and schedule everything. Keep it personal and human, too!

Runner Ups (because it’s always good to have options!)

  • OnlyPult – starts at $12 a month (with a 7-day free trial). Schedule posts from both desktop and mobile, built-in filters and editing, and it posts for you (like Schedugram does)

onlypult

  • Postso – Starts at $14.95 a month (14-day free trial), this scheduling app works for multiple social media sites (including Twitter and FB). Simple and straightforward scheduling.

Postso

Problem 2: Balancing Multiple IG Accounts

The Instagram app does NOT make it easy to flip between accounts. So when you wanna go from your personal account (just posted those great Hawaii sunset pics!) back to your brand’s account (time to launch a contest!)… it can get time consuming logging out and logging back in every time!

Here’s the trick – use a third-party app to manage BOTH (and more) accounts from one spot.

I’ve already mentioned the motherload offered by Schedugram… and yes, they have an awesome option for switching between accounts easily. Just keep in mind that Schedugram charges per account, so again, it’s the pricier option.

Here are some more options for solving this Insta inconvenience and managing multiple accounts from one place (check out this awesome list from Digital Trends, too):

Fotogramme – Your Two-Places-At-Once App for Balancing Multiple Accounts

David Lee King was recently struggling to switch between both his personal IG account and his library’s account – until he discovered Fotogramme!

“Fotogramme is an Instagram management iPhone app with multiple account support. It allows me to view photos, post Likes and comments, manage followers, and Favorite users and hashtags for easier recall,” says King. “It also sends alerts to my iPhone, so I know when there’s activity on the library’s Instagram account.”

The Perks of Fotogramme:

  • It’s free!

Photogram-1

  • Switch between multiple accounts without annoying logins! You can view your feed, comment and like all from one place.

Fotogram-2

Fotogram-3

  • Search for hashtags and users right on the app
  • Create a ‘Favorites’ list of users, with a separate feed of only the peeps you never want to miss a post from

Fotogram-5

Downsides of Fotogramme?

  • You can’t upload or schedule posts
  • Mobile only (but so is Instagram, mostly).

So, if you’re mainly looking for a more comfortable and convenient way to manage your engagement and comments on Insta – Fotogramme’s got you covered.

Primary – Fine-tuned Instagram Perusing for Time-Efficient Engagement

Boasting a few more features than Fotogramme at a one-time price of $1.99, Primary (previously Gramatica) is another tool for switching between multiple accounts without cumbersome log-ins.

Primary-1

Perks of Primary

  • again, easily switch between multiple accounts
  • view feeds, comment, and like photos

Primary-2

  • make lists of favorite users or hashtags you’re interested in, so photos you’re really interested in are easier to find in your feed!
  • filter out videos, and also disable the auto-play option

Primary-3

  • url links in IG captions are clickable in this app (which IG itself doesn’t do!)
  • Easily find where you left off! If your Instagram scrolling gets interrupted (psh, people calling me on my phone while I’m on Insta!) the ‘last photo viewed’ flag, and pick up where you left off. Total time saver.

Negatives to Primary?

  • Again… no posting or scheduling abilities
  • Mobile only.

Problem 3: It’s Tricky to Respond to Every Comment!

So your brand is popular on Instagram – right on! But if you’re getting tens – even hundreds – of comments for every post,  how are you supposed to keep up that engagement and get to everybody? There’s an app for that.

InstaCommentor: Your Interactive To-Do List for Responding to IG Comments

You don’t have hours to go back through all your comments and holla back at every fan… but the truth is, engagement with your people on Instagram is a huge boost for your brand loyalty. So how do you keep track of all your comments and replies?

InstaCommentor – Your Interactive Comment Organizer

This app organizes all your incoming comments to more easily manage any un-replied-to comments.

Perks of Instacommentor:

  • See awaiting comments on your last 20 posts

InstaCommentor

  • Choose to see a list of all comments, and even specifically your not replied to comments.

instacommenter-2

  • Easy clicks to knock out personalized replies, and automatically switch pending comments over to the ‘replied’ list
  • You can even reply to multiple commenters at once.

Instacommentor-3

Downsides?

  • This guy costs you $1.99
  • You have to log-out and log back in to switch between accounts.

Iconosquare – The Ridiculously Helpful Instagram Manager That Almost Shouldn’t be Free!

So we talked about this big-player earlier when I mentioned analytics for your Instagram. But there’s so much more you can get from Iconosquare – including a simple comments manager!

Iconosquare shows you a list of your latest posts:

Iconosquare

And tells you which comments you haven’t replied to yet:

Iconosquare-2

Easy as that. (Iconosquare’s got some more tricks up its sleeve – we’ll go over them more in Problems 5 and 8)

Problem 4: Hard to Edit Photos and Manage Feeds from Small Mobile Screens

So, mobile is awesome when you’re out and about, jetsetting, and waiting in line at the bank. But sometimes you just want a big screen to edit your shots and organize your Instagram business.

While primarily mobile, Instagram does have some functions for desktop – you can view your feed and you can comment and like photos.

IG-Desktop-1

BUT, you can’t post anything, and searching is kinda a no-go. Which sends you back to the ol’ smart phone. Unless:

Use one of these for easy breezy Instagramming on your big-screen desktop. Did somebody say full keyboard? Woot!

Remember Iconosquare?

That always helpful app lets you view your Instagram on your desktop as well:

Iconosquare-desktop

Iconosquare-desktop-2

You can comment, like, and follow as well.

Ink361 – A Stylish Big Screen Instagram Viewer

The attractive, functional look of Ink361 makes it easy to quickly scan your feed plus like and comment on people’s photos.

Ink-361

Perks of Ink361:

  • Big screen viewing on a desktop
  • Track statistics about your account, like most-liked photos, engagement-to-follower rates, and comments-per-post rates.

Ink-361-2

  • Search for hashtags and users (and Ink361 gives you relevant tags, too)

Ink-361-3

  • Make albums to organize some of your photos a little easier.
  • It’s free!

Negative?

  • You can’t post (we’ve heard that one before).

Runner Up:

  • Webstagram – Similar to Ink361, Webstagram lets you keep track of your Instagram from the desktop. Organize your feed in a one by one list for fast commenting:

Webstagram-1

Or in a grid format:

Webstagram-2

Problem 5: It’s Time Consuming to Post Across Social Media Networks

Want a magic spell to make your insta post insta-appear across your other social networks? As of right now, you have to go in manually to Instagram and check the ‘Share’ buttons. BUT, with the wizardry that is IFTTT, all that can be done automatically for you! Because, you know, when you’re busy every second saved is sooo worth it!

IFTTT – Your Secret Short Cut for Maximum Efficiency

IFTTT is an amazing app of recipes – no, not food recipes, but little time-saving recipes that add shortcuts to your daily routine.

IFTTT stands of “IF This then That” and it’s awesome for soooo many things, but we’ll focus on Instagram for now.

Basically, you set up any ‘recipe’ for something you want to happen anytime you do something else. So, for example: “If [I post a photo to Instagram] then [share that photo on Twitter]” and so on.

Perks?

  • Your time-consuming technical tasks are done for you, automatically

Downsides?

  • Uhhh… none!

I’ll run you through an example of IFTTT’s magic:

Say I want to create a photo post on my WordPress blog every time I post a photo to Instagram with a specific tag.

Here’s how I make the recipe:

IFTTT-1

First choose the “this.”

Untitled

I scroll down until I find “Instagram”.

IFTTT-3

I pick the action I want. For this example I’m going with the second option – every time I post a photo with a specific tag.

IFTTT-4

Now I decide what I want that specific tag to be.

IFTTT-5

First half done, time to choose my “that.” I want it to go on my blog, so I scrolled down til I found WordPress.

IFTTT-6

Then choose, “Create a photo post.”

IFTTT-7

Now I get to fill in my specifics for the WordPress post…

IFTTT-8

And click create.

Done!

IFTTT-9

Problem 6: Need to Tidy Up Followers List for Only Quality Connections

When your follower list gets up there, it’s hard to see who’s really engaging with you, who’s following you back, and who’s unfollowing you. That’s where Crowdfire (formerly JustUnfollow) comes in.

Crowdfire – For Managing Your Fans and Friends on Instagram

Organize your followers and fan lists with Crowdfire.

The Perks:

  • See who’s not following you back (#nonfollowers)

JustUnfollow

  • See who just followed or unfollowed you
  • Whitelist and Blacklist people (highlight as ‘friends’ or ‘don’t want to hear from them anymore’)
  • FriendCheck – quickly look up a specific account to see if they follow you

Problem 7: Promote Your Instagram Photos Outside of Instagram

Let’s face it – we love Instagram but not quite literally EVERYBODY is on it. So how do you include all your fans in your photo-sharing world?

Here are some options for sharing your Instagram love with the non-instagram world:

Remember IFTTT? Check out all the amazing options that magic app has for connecting your IG posts to your WordPress site, Flickr, Facebook… even Reddit, Digg, emails… there are a ridiculous amount of options there for getting your IG photos into other publicly accessible places.

Iconosquare – Back Again to Save the Instagram Day

I’ve said it before and I’ll say it again – this app is totally amazing for analytics (like, we boosted our IG followers by 3,622% in 1 month once we used Iconosquare to strengthen our strategy!).

The Perks of Iconosquare for Promotion:

Iconosquare-promotion-1

 

They can even see comments, add their own comments, and share your IG photos on their other social media accounts.

 

Icono-promo-2

  • Install an app on Facebook through your Iconosquare, that displays your IG images on a separate tab.

Icono-promo-3

The Iconosquare app adds a tab to your Facebook page, so FB users can check out your feed.

  • Create a photo gallery widget that shows off your latest IG images right on your website or blog.

Icono-widget-1Untitled1

There are plenty of other widgets available for integrating an IG portfolio onto your WordPress site.

Choose the IG Managing Apps That Solve Your Logistical IG Hiccups

Ok, phew… that was a lot. And let me tell you, this list isn’t even half of the app options out there to manage your business’s Insta. Yeah, I dove in deep. With this list of apps, you should now be able to smooth over the logistical inconveniences of using Instagram for business.

As a refresher, here’s a quick re-cap and link to all the apps I’ve mentioned here, and why you’d want ‘em.

  • LatergrammeSchedules posts for future dates, then sends you push notifications (free!)
  • Schedugram – Covers post scheduling, multiple accounts, multiple users, and some analytics (not free)
  • OnlyPult Schedules future posts (not free)
  • Postso Schedules future posts (not free)
  • FotogrammeEasily switch between multiple accounts for commenting and liking – can’t post, mobile only (free)
  • PrimarySwitch between multiple accounts, filter your feed, create favorites lists and comment/like ($1.99)
  • InstaCommenterManage incoming comments into “Replied” and “Not Replied” lists ($1.99)
  • Ink361View your Instagram on a desktop for big screen commenting and liking – can’t post (free)
  • WebstaComment and like on Insta from desktop – can’t post (free)
  • IFTTTHandy systems for sharing posts across other social media – and more! (free)
  • CrowdfireEasily manage your follower list (free)
  • IconosquareUseful analytics, view your feed on a desktop, manage and reply to comments, promote your Instagram for non-instagram users (free!)

Just think how strong your Instagram engagement and marketing can be with the help of these time-saving management tools.

Everything you wanted from your IG just got a heck of a lot more convenient. Leave a comment if you’ve tried any of these tools and which one is your favorite!

About the Author: Rachel Daley is the content manager at MadeFreshly, the simplest online store platform that truly helps you succeed in business.

The Top Frustrating Problems with Instagramming for Business – And How to Fix Them!

You Cannes Do It! Award-Winning Ideas to Steal for Your Next Campaign

Cover-Cannes
The cool cats of Newcastle Brown Ale’s Cannes Lions-winning campaign.

Looking for creative marketing campaign ideas? What if I told you that there was a literal festival of creativity that celebrated the biggest and best marketing campaigns, and laid their secrets of success?

There is! It is, of course, the Cannes Lions International Festival of Creativity. They recently announced the winners for 2015, and with the exception of a few breakout hits like the infamous ALS Ice Bucket Challenge, they are mostly huge in scope with a budget to match.

But you don’t need to lay down millions to run campaigns that are creative and effective.

Great ideas are great ideas, and you can make them work with any budget. So steal these lessons from the Cannes 2015 award winners, and make them a part of your next campaign.

Something for every screen

There used to be just two screens that you could expect to find your audience in front of: their television or their PC. The rise of laptops that could be used anywhere added a wrinkle to this framework, but the domination of mobile completely decimated it.

Because mobile devices can be used in so many places and situations it’s nearly impossible to guess a user’s context and mindset while using one.

The proliferation of mobile has been a sore spot for many traditional advertisers, who have failed to adapt to the new environment. Department store chain John Lewis, whose Christmas advertisements have become a major part of the holidays in the United Kingdom, deserves credit for evolving with the times.

John Lewis’ The Bear and the Hare campaign, launched in Christmas 2013, was ahead of its time even by 2015 standards — as one might hope with a total campaign budget of almost $11 million.

A video breaking down the details of the Bear and the Hare campaign.

The core of the Bear and the Hare campaign was a beautifully animated advertisement, unsurprisingly starring a bear and a hare. There was tie-in merchandise that completely sold out of stores.

One of the campaign’s most distinguishing traits is that it had something for every context — including every screen.

bear-and-the-hare
Image source: iMore

In addition to the advertisements on television (and, of course, YouTube), there were also tightly integrated social media campaigns, a single by Lily Allen, and a narrated ebook for tablets.

All of this ensured that John Lewis could keep fans engaged with its campaign no matter what type of device they were using.


Ensure your campaigns touch every context your audience could be in.

 

Click To Tweet

 


Give something for (almost) nothing

In a desperate bid to get their hashtags into our tweets, brands constantly ask customers to “share their story.” So clichéd is this call to action that a Tumblr exists solely to mock it.

But these stories are very rarely interesting, and aren’t your real concern; what you’re really after is the awareness generated by someone sharing your campaign with their social circle. So why not merely reward the act of sharing itself?

That’s what Lay’s did with their “Tweet to Eat” campaign, which involved them installing vending machine/video advertisement hybrids at various bus stops in the UK.

The video screens served as a window into a chamber in which British sportscaster Gary Lineker is trapped, alone with his copy of War and Peace, pleading for you to tweet so that he may bestow upon you a complimentary bag of chips.

tweet-to-eat
It’s just a little unsettling.

The participant gets to experience something novel and fun, gets a free bag of chips, and has an incentive to tell all her followers about the campaign. It’s a win for everyone.

This tactic doesn’t only apply to elaborate, physical experiences; you can leverage social sharing as a way to spread word about your gated content, while giving your audience a frictionless way of obtaining it. We’ve even done it on one of our own landing pages:

Tweet-to-Download

Presenting sharing as an option in alternative to something else is a win-win: you get the chance to reach someone who may have been unwilling to offer their email, and they tell their friends about your content, all while making a choice they feel good about.


Offering content in exchange for a tweet helps spread the word and build goodwill.

 

Click To Tweet

 


Mock the machine

In the internet age, with information flowing freely about all kinds of media, consumers have more awareness than ever about how advertising works and just how often they’re subjected to it. And they’re not super happy about it.

That’s why advertising that acknowledges its inherent inconvenience, or makes light of the advertising machine itself, has been winning the praise of shill-weary consumers.

Geico’s award-winning concept began with one universal truth: everyone hates pre-roll ads.

Even the most ardent marketers skip them, anxious to listen to the latest hot single, watch the news or have their endorphins set ablaze by the latest adorable animal.

So Geico crams the entire ad into those first five, infuriatingly unskippable seconds, and rubs it in your face: “You can’t skip this ad, because it’s already over.” But you know it cannot be so.

youtube-bar

You, humble dot with the red road in your rearview mirror, can see the expanse of grey highway ahead.

This accomplishes what most pre-roll ads could never hope to do: it convinces you to not skip the ad. And it rewards you for doing so, treating you to hilarious scenarios in which the ad’s characters freeze in place, while the world of the advertisement continues unabated around them.

A dog, unhindered by the social decorum of his masters, jumps onto the dining table and devours its bounty. A vacuum races away to an unknown frontier. And, uh, this:

By openly acknowledging the pain of pre-roll ads and delivering something that’s actually worth sticking around for, Geico is able to connect with an audience that would have otherwise rejected them without hesitation.

Mocking the world’s most reviled ad format is one thing, but what about taking on the biggest, most braggadocious advertising event of the year?

Heineken’s Newcastle Brown Ale — a brand whose prime demographic is probably really into the sportsball framed their If We Made It campaign around the absurdity of advertising during the Super Bowl.

Rather than run an ad during the big game, they designed a campaign around the ad they would have made, could they have afforded to. It was complete with summer blockbuster storyboards, scathing focus groups and Academy-award winning actress Anna Kendrick, pretending (or maybe not) to be livid over not appearing in an actual Super Bowl commercial.

They pulsed the snippets out through daily videos during the week leading up to the game, ensuring that the campaign had legs longer than its runtime.

The result is infinitely more memorable than yet another whiz-bang 30-second ad in a sea of whiz-bang 30 seconds ads.


Highlight the absurdity of advertising; there’s nothing your audience could empathize with more.

 

Click To Tweet

 


Master the art of interception

In addition to producing a genuinely funny campaign, Newcastle also managed to make themselves a part of the Super Bowl advertising conversation without actually having to run a Super Bowl ad.

But that’s not even the craziest story of Super Bowl advertising interception — Volvo managed to leverage their competitor’s advertisements as part of their own campaign.

Volvo wanted to get the word about their new XC60 model, but like Newcastle, couldn’t afford to run a Super Bowl ad of their own. But rather than creating a sprawling, hypothetical campaign, Volvo settled for something much simpler: a hashtag.

Volvo piggy-backed on their competitors’ Super Bowl ads with a simple proposition to the public: tweet #VolvoContest mentioning someone in your life who deserves the new Volvo, and they just might get it.

Except, you can only do it while a car commercial is airing during the big game. In Volvo’s own words, “When Lexus spent $4.5 million for this [Super Bowl ad], Twitter looked like this:”

volvo-twitter

The results spoke for themselves: up to 2,000 Tweets per minute, about Volvo, during other car companies’ ads. Awesome for Volvo and #volvocontest, which ended up trending nationally and globally during the #superbowl, and a big “ouch” for everyone else.

While Volvo took advantage of their competitors’ ad spots, it at least came up with its own hashtag. One of the more controversial methods of marketing interception is hashtag-jacking, which means co-opting an already-popular hashtag for your own use.

This is almost universally irritating and in poor taste, but there was at least one organization with a mission worthy of intercepting one of Instagram’s most popular hashtags, #nofilter, which is used when a photo has had no filter applied.

nofilter

This hashtag has been used on Instagram over 131 million times and Waves For Water — an organization whose mission is to get clean water to those in need — co-opted it for their NoFilter initiative.

Their campaign promises to implement one water filter in an area of need for every 1 million #nofilter uses on Instagram. Each filter is capable of producing 1 million gallons of clean water. 1 mention = 1 gallon.

Click here to view the embedded video.

For a cause this important, one is willing to overlook the modest crime of hashtag-jacking.


Draw attention to your campaign by making it a part of a much larger conversation. Tastefully.

 

Click To Tweet

 


“Context” is more important than “cost”

The shared thread between all of these campaigns?

It wasn’t just about great messaging or a killer value proposition. And despite the high production value of some of these campaigns, it wasn’t how about how much they spent, either. It was about finding novel ways to become a part of conversations and activities that their audiences were already engaged in, without seeming intrusive.

Now more than ever, marketing isn’t just about how much you can spend to get the word out — it’s about whether the word you’re spreading is interesting to anyone but yourself.

You Cannes Do It! Award-Winning Ideas to Steal for Your Next Campaign

Creating an Effective Conversion Optimization Process (Infographic)

Many companies don’t have success with A/B tests for one simple reason.

There is no process or system set up to run A/B tests. Marketers blindly throw tests up and see what happens. They have no process for creating tests, running tests, or learning from tests. They run tests on things that don’t impact the bottom line, and they stop tests too early.

The solution to this problem is an easy one.

Create an A/B testing process. It is one of the best things you can do to increase your success. Have a method for finding what to test, creating hypotheses, setting parameters on the test, and writing a recap of what you learn from each test, and you will be on the road to conversion optimization success.

Below you’ll find an infographic that outlines how to create an effective CRO program in your company.

The Perfect Execution to Conversion Rate Optimization
Courtesy of: Quick Sprout

Kissmetrics A/B Test Report

The Kissmetrics A/B Test Report empowers you to see how an A/B test impacts any part of your funnel. You can still create your tests in Optimizely, VWO, or any other platforms we integrate with. Then track the results in Kissmetrics with the A/B Test Report, and see how the test impacts the entire funnel. No longer are you limited to testing to the next conversion step. See how a headline test impacts sign-up rates with the A/B Test Report. As long as you’re tracking it, you can get the data that matters to you. Here’s a video demo of the report:

//fast.wistia.net/embed/iframe/1k4ptzuox4?videoFoam=true

About the Author: Zach Bulygo (Twitter) is a Content Writer for Kissmetrics.

Creating an Effective Conversion Optimization Process (Infographic)

A Love Affair: Social Data & Strategy

Less than a decade ago, data merely functioned as a way to track operations or forecast needs. However, today, we collect data to learn about every single interaction of our potential customers. We even invest in new technology just to gain insight about how people learn about our products and services.

Big data is big business. Wikibon projects that the big data market will top $84 billion in 2026.

Image1_Wikibon

Source: Wikibon’s Big Data Market Forecast

An intense bond exists between social data and strategy. Social data determines how your company designs a system to influence consumers. With a plan anchored in analytics, you have the chance to tailor to your customers’ needs and offer top dollar for your services.

Be proactive by integrating social data into your business’s overall plan. Focus on the following four areas:

1. Establish Brand Credibility

Use social data to start a conversation about your brand. From tracking hashtags to monitoring posts, gather intel from positive and negative feedback. Then, build a marketing campaign to engage consumers with your mission and values.

In a September 2014 survey, the Pew Research Center found that 52% percent of online adults reported using two or more social media sites. This is a significant increase from 42% in 2013.

Online conversations are occurring in several places. Focus on two to three social media channels, like Facebook, Twitter, and Instagram.

Hashtags play a major role in driving viral content. They can help spread your brand’s message, track industry-related headlines, and analyze the tone of customer discussions.

Consider creating your own brand hashtag. It can be your company’s name or tagline. If your business name is generic, develop a unique hashtag. Keep it short and easy to spell.

KitKat uses its tagline as a brand hashtag: #HaveABreak. On Instagram, KitKat fanatics share photos of how they indulge with the product. Here’s an example:

Image2_KitKatInstagram

Source: KitKat’s #HAVEABREAK

On Twitter, KitKat communicates directly with customers in a fun-loving manner. See below.

Image3_KitKatTwitter

Source: @KitKat

Depending on your marketing team’s capacity, closely oversee your brand. Steer clear from outsourcing your brand monitoring. Value remains in performing it in-house. Your team members are the most qualified to handle the brand. Moreover, you want your voice to be authentic when talking with customers.

Key Takeaway: Establish brand credibility with a hashtag on multiple social media channels.

2. Create Meaningful Content

Content is only king if it benefits your bottom line. Learn what keywords and phrases resonate with buyers. Crowdsource ideas to produce content that matters to the user. All your content–website, brochures, and tweets–should be a reflection of your consumer.

Data mining for editorial content is common for companies. In 2014, the OKCupid blog highlighted the link between race and attraction. This actionable data helped improve its matchmaking algorithm, while providing attractive content for its audience.

To create great content, figure out what type of content already exists. For example, if you want to compose a blog post about SasS marketing, look for all articles that include the words “SaaS” and “marketing” near each other. A simple search query with Boolean operators will work. Try this: ++“SaaS” NEAR/4 marketing.

Image4_GoogleSearch

Source: Google Search

Also, use these other boolean operators.

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Source: Boolean Operators

Improved content creation begins with access to this kind of data. It accelerates more targeted and informed topics to interested readers. In return, you get increased audience engagement and more traffic to your website.

Social data intelligence holds valuable information about how your brand and content is perceived. Executives seek technology that is scalable, measurable, and cost-effective. Take advantage of this opportunity.

Create a content strategy based on the data. By filtering through Twitter and Facebook feeds, observe the top performing tweets and adjust your messaging accordingly.

Image6_ArbysTweet

Source: Arby’s Grammy Tweet

Here’s a good example of Arby’s executing real-time meaningful content, “while also allowing data and clear audience analysis to show where and when it would be appropriate to enter an online conversation.”

Key Takeaway: Create meaningful content by data mining.

3. Gain Competitor Insight

Analyze your competitors’ efforts and compare their key performance metrics to your own. Then, optimize your plans for success.

Decide who are your competitors. They should be grouped as any of the following:

  • Your direct competitors;
  • Companies with similar audience, but in a different sector; and
  • Businesses with a comparable content strategy, but for a different audience.

Social media moves quickly. More than 40% of consumers expect their online requests to be answered within an hour.

Measure your responsiveness against other market leaders. You might not control the industry standards, but you must attain them to retain customers and grow your business. By analyzing how your brand ranks within your field, you can set realistic goals for your social media engagement.

Airline delays are common forms of customer frustration. People usually vent about their airplane woes. To ensure customer loyalty, JetBlue Airways is responsive to their customers via Twitter.

Image7_JetBlueTweet

Source: @JetBlue

Ready to spy? Learning what keywords your competition deems valuable can be helpful. SpyFu and iSpionage are two tools that help automate this process. Enter a keyword or domain, and then discover which keywords your competitors bid on.

Here’s how to find popular keywords amongst your competitors on SpyFu Kombat:

  1. Enter the domains of your three competitors.

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  1. Click the overlap of all three competitors’ keyword circles.

Image9_KombatOverlap

  1. The results are filtered by popular keywords amongst your competitors.

Image10_KombatResults

Source: SpyFu Kombat Tutorial

Learn how competitors are differentiating themselves in the marketplace. What drives consumers toward and away from your competitors? Study the competition’s data to learn and grow from their pitfalls.

Key Takeaway: Gain competitor insight by examining your industry leaders’ keywords and customer responsiveness.

4. Find New Sources of Revenue

Social data can be effective in increasing sales if implemented as a focal point for customer service. Demonstrate the reliability and trustworthiness of your business by engaging consumers.

According to the Sales 2.0 Conference, “70 percent of a customer’s buying decision is now made based on information he or she finds online, well before a salesperson has a chance to get involved.” This disconnection lessens the influence of sales reps with buyers.

Help your salespeople get ahead of the trends. Empower your social media team to interact with consumers. Retweet their announcements and congratulate customers on key victories.

Image11_StarbucksTwitter

Source: How to Do Sales on Twitter

Chief marketing officers are under pressure to deliver above-market growth. According to a study, 72 percent of CEOs stated “that marketers are constantly asking for more funding but can hardly explain how much incremental business this funding will generate.” This is an opportunity for marketing professionals to effectively employ the use of big data.

Kohl’s encouraged its customers to shop with a simple call to action on Facebook. The brand didn’t try to trick people or emotionally persuade folks. And it paid off! In four days, Kohl’s got more than 30,000 people to claim a promotional offer.

Image12_KohlsFacebook

Source: Kohl’s Keeps It Pithy on Facebook

Social media serves as an important touch point for business development success. Nowadays, emails and voicemails go unresponded. Make an effort to follow up with prospects via social media.

Key Takeaway: Find new sources of revenue by engaging customers honestly and directly.

Share Your Story

Social data and strategy are the perfect pair. It’s quite hard to imagine one without the other. Plan with data in mind and your business will benefit from more brand awareness, engagement, and revenue.

How are you implementing social data into your business strategy? What’s working (or not working)? Share your story in the comments below.

About the Author: Shayla Price lives at the intersection of digital marketing, the law and social responsibility. She inspires a new breed of innovative attorneys at Hearsay Marketing. Connect with her on Twitter: @shaylaprice

A Love Affair: Social Data & Strategy